Miami Real Estate Podcast

There are eight objections that stand between any listing agent and a homeowner. Real estate business coach Orlando Montiel returns to the pod to teach you how to overcome those objections, get the edge on your competition, and sign the client. 
 

Rafael Soltero, sales industry-veteran and professor and Florida International University, explains the six keys to personal selling: building trust, prospecting, qualifying, listening, managing objections, and the highly coveted close. So, sit back, relax, and get ready for another insight-rich lesson from the Miami Real Estate Podcast's school for top producers. 
About Professor Soltero:
Professor Soltero brings 25+ years of progressive experience in product development, managing teams, B2B and consumer sales and marketing, including high-tech capital products and consumables. He has extensive Latin American and Worldwide field experience in establishing new country sales and distribution networks.  He served as Director of Latin America for the Digital Printing Business unit of Eastman Kodak for 7 years.   He has served as Vice President of Sales and Marketing for three different companies selling in America, Japan and Europe.
Professor Soltero joined FIU as an adjunct professor in 2012 and as a full time instructor in 2014.  He has been teaching face-to-face and online Sales, B2B Marketing and Sales, Sales Management, Entrepreneurship and Business Planning courses.  He has also developed and delivered Executive Training sessions for national and international companies.
Professor Soltero is an active participant and coach for the FIU Sales Society. He coaches the FIU Sales Team that competes in the ISCS, AMA and NCSC collegiate sales competitions.  He is also Faculty Advisor to three student organizations at FIU: Sales Society, Miami Innovation Association, and Alpha Kappa Psi.
Education:
Master of Business Administration, Rochester Institute of Technology
Executive Development Program, Strategic Marketing, University of Minnesota
Kodak Bridge Program for Electrical Engineering. Rochester Institute of Technology
BS in Chemical Engineering, University of Puerto Rico
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 

Mid-market Miami single-family home sales rose 9.4 percent in December, evidence of strong demand in one of the nation’s most sought-after real estate markets, according the MIAMI Association of Realtors and the Multiple Listing Service (MLS) system. Here to break down the major findings from the report is friend-of-the-pod, Lynda Fernandez, Sr. VP of PR & International for the Miami Association of Realtors. 
About Lynda:
Lynda Fernandez is senior vice president of public relations and international at the 47,000-member MIAMI Association of Realtors (MIAMI), which includes more than 45,000 members in their Residential Association and 1,700 members in their RealtorsÒ Commercial Alliance.  She has nearly 20 years of experience in public relations and international business development. MIAMI, the largest local Realtor association in the nation, is celebrating 98 years of service to the industry, the public and the community.
Ms. Fernandez handles international business development, global media relations and research for MIAMI.  Activity for MIAMI’s International Council includes more than 178 worldwide partner associations; participation in global conferences, expos, and events; and the award-winning Miami International Real Estate Congress and Expo. 
About Miami Association of REALTORS:
The MIAMI Association of REALTORS® was chartered by the National Association of Realtors in 1920 and is celebrating 98 years of service to Realtors, the buying and selling public, and the communities in South Florida. Comprised of six organizations, the Residential Association, the Realtors Commercial Alliance, the Broward Council, the Jupiter Tequesta Hobe Sound (JTHS-MIAMI) Council, the Young Professionals Network (YPN) Council and the award-winning International Council, it represents 47,000 real estate professionals in all aspects of real estate sales, marketing, and brokerage. It is the largest local Realtor association in the U.S., and has official partnerships with 178 international organizations worldwide. MIAMI’s official website is www.MiamiRealtors.com
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 

Social media is one of the most cost-effective ways for realtors to strategically brand themselves, create awareness, and generate leads. But, where should you start, what tools will you use to manage the process, and how will you know if those efforts are paying? In this episode, social media marketing expert Kyle Plesa shares his tips on how to best leverage Facebook and Instagram for your real estate marketing efforts. 
About Kyle:
Kyle Plesa is the CEO and Founder of The Social Group, a digital marketing and advertising house located in downtown Fort Lauderdale and Miami Beach. Having grown up in the South Florida area and starting his career with the Miami Dolphins Corporate Partnerships Division, he obtained his Master’s degree in Sports Marketing from the University of Miami as well as a degree in Economics of the European Union from Charles University in Prague. Kyle’s passion lies in visual storytelling to build brand equity and awareness through advanced social media marketing and content creation. He is a student of data and analytics that supports brand ROI and earned revenue. After launching the social media channels for Brightline and the Pegasus World Cup Invitational, The Social Group continues to market brands and companies from an array of industries all over the South Florida Metropolitan area and East Coast. Current ventures include SeaFair Miami, the Mandarin Oriental and Sense Beach House.
To get in touch with Kyle for questions about social media marketing, call him at 954.802.7448 or email kyle@socialgroupinc.com
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 

A lei EB 5 é um programa criado pelo governo dos Estados Unidos em 1990 que permite que investidores internacionais possam residir  permanentemente no pais. Nesse episódio o advogado Dr Julian Montero explica a Mariana Lima como esse programa funciona, quem se qualifica e como dar andamento nesse proceso. 

Located on the mainland across the bridge from South Beach, Downtown Miami has emerged as the Magic City's newest "IT" destination for those looking to live, work, and play. Alyce Robertson, Executive Director of the Miami Downtown Development Authority (DDA), explains why. To learn more about Downtown Miami and access DDA resources, click here. 
About Alyce:
Alyce Roberston is a seasoned public administrator with 39 years in progressively more responsible positions in local government, who possesses the cornerstones of personal integrity, budget and fiscal responsibility, human resource management, combined with creativity and innovation. An innovative and results-oriented manager with the historical context and know-how to build solutions for complex issues, Alyce serves as the Executive Director of the Miami Downtown Development Authority (Miami DDA).
As Executive Director, Alyce oversees and directs the activities of the public-private business organization that strives to develop Miami's downtown area to make Downtown Miami the most livable urban center in the nation and strengthen its position as the international center for commerce, culture, and tourism.
Through programs, services, and partnership with the City of Miami and other governmental entities, the Miami DDA is dedicated to positioning Downtown in the global marketplace; improving the quality of life to attract and retain employers, employees, residents, and visitors; making Downtown more business-friendly, compelling, and competitive; creating an environment that gives businesses the tools to be competitive and create jobs; contributing to diversifying the economy and strengthening Miami’s world-class position; and building on strengths of leading industries and leverage strategic advantages to expand tourism and overall economic base.
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 

Master the art of becoming a successful listing agent with these tips from real estate marketing guru and business coach Orlando Montiel. You’ll find this episode and more valuable advice, methods, and strategies from industry experts in the “How to Be a Top Producer” series on the Miami Real Estate Podcast.
About Orlando:
In 2007, after realizing that according to the National Association of Realtors less than 5% of all real estate agents have a formal real estate sales training, Orlando Montiel founded The Montiel Organization, LLC .
In his leadership role, Mr. Montiel continues his pursue to “help 10,000 real estate agents triple the income in less than 3 years” by setting their businesses for profit, automation, and growth so its members can reach their lifestyle goals.
Mr. Montiel has trained over 7,500 real estate agents, and performs over 120 real estate live events per year for some of the leading organizations in the country including; The Miami Realtors Association, the largest realtor’s association in the country, Coldwell Banker, Century 21, Douglas Elliman, Engel & Volker, Keller Williams and Avanti Way among others.
In 2005, Mr. Montiel published the book “Real Estate in Florida” a Practical Guide to Buying and Selling Real Estate, in Spanish and in 2008 Paz Económica, his latest publication released in early 2016 is “The Ultimate Real Estate Agent Book” where he reveals the secrets of the top agents in the country closing more than 75 million in sales and in excess of 100 transactions per year.
He is also the host of The Miami Real Estate Show where he interviews the top agents in the country. He is also the “on camera talent” for Univision and MasterCard in the roll of financial advisor and real estate expert, he also held the same position in Telemundo from 2005 to 2009. He has been a guess speaker on the topic of real estate in several opinion programs in Latin America as well as in the U.S.A.
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 
To listen to more episodes, visit www.MiamiRealEstatePodcast.com from your browser or click below to find us on the Apple Podcasts, Google Play, or Spotify smartphone app.
 

Linda Mariano, managing director of marketing for Redwood Media Group, shares insight on the evolution of art in Miami, current trends in the art world, and how to navigate the plethora of Miami Art Week fairs in this special edition of the Miami Real Estate Podcast, recorded live on-site in the Cervera Real Estate "Art of Living" lounge at Red Dot Miami Art Fair.
About Linda Mariano:
With a career that spans 30 years, Linda is a leader in marketing, brand management, e-commerce and promotional initiatives for major retailers, specialty retail, art industry, licensing partnerships, media and entertainment, as well as entrepreneurial business environments.  Linda brings her years of experience to help outstanding artists and art industry leaders set and achieve high goals.  Whether conceiving a breakthrough media-based retail concept for Discovery Channel, driving an integrated growth strategy of the core demographic as the chief architect of the Thomas Kinkade brand, overseeing every aspect of a major event, or coaching an emerging artist, Linda achieves success.  She has built and managed branding, marketing, PR and communications programs.  She has created programs that added multi-million dollar sales via direct strategic alliances and partnerships with Disney, Warner Bros., Elvis Presley Enterprises, NASCAR, Major League Baseball and others.
About Red Dot Miami and Spectrum Miami
Discover Red Dot Miami, a contemporary art show in the heart of Miami featuring an international slate of galleries. The show features galleries showcasing over 500 leading contemporary artists, and includes Art Labs, events, and informative Art Talks focused on collecting. Now in its 13th year, the five-day event attracts over 35,000 visitors, a majority of whom are high-net-worth collectors. Join us for an unforgettable five days of cutting-edge art, entertainment, and special events. Discover Spectrum Miami, a curated contemporary art show in the heart of Miami’s artsiest ’hood. Back in the Wynwood District for the first time since 2015, Spectrum Miami is taking over the iconic Mana Wynwood. Featuring an international slate of artists and galleries, it’s where contemporary meets extraordinary. Join us for a five-day fine art experience, featuring Art Labs, Art Talks, Meet the Artist sessions, music, entertainment, and other special events.
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 
To learn more about Cervera, click here. 

Juan Carlos and Juliana Tobon, perennial top producers at Cervera Real Estate and proud parents of two adorable twins, share their tips on achieving work-life balance as a realtors. 
About Juan Carlos:
Since joining Cervera Real Estate in 2009, Juan Carlos has been successfully leveraging his detail-oriented style into strong sales at leading market prices with an international reach. Originally from Colombia, Juan Carlos maintains an established network of buyers from Central America, South America, Canada and the Caribbean – as well as throughout the Southeastern U.S. Upon moving to South Florida in 1999, he quickly realized his background was a tremendous asset in the global Miami landscape. He then matched this with a tireless commitment to investigate and understand all the subtle nuances between the area’s various neighborhoods, including Downtown Miami, Brickell, Aventura, Coral Gables, Sunny Isles, Bal Harbour, Hallandale Beach, Hollywood Beach and Fort Lauderdale. For the past five years, Juan Carlos has been focus in selling pre-construction projects and successfully sold more than 350 condos.
305.898.5526      
juanca@tobongroup.com
About Juliana:
A native of Medellin, Colombia, Juliana Tobon discovered her natural talent for sales early on. She began career selling luxury condominiums in Hallandale Beach and Sunny Isles in 2005. In 2007, she joined the Related Cervera Realty Services, now Cervera Real Estate. She specialized in “The Beach Club,” a luxurious oceanfront condominium consisting of three towers and 1,200 units. It wasn’t long before Juliana became very well known in The Beach Club for her tenacity, outstanding customer service and her willingness to work 24/7, which made her a favorite among the owners, buyers, and renters.
Juliana has been recognized with numerous awards from Cervera, in which she has maintained her position as, “Top Producer,” consistently for the past few years.
786.718.6805    
juliana@tobongroup.com
To learn more about Juan Carlos and Juliana Tobon, click here.
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 
To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

Paulo Bacchi CEO da Artefacto conta a Mariana Lima como foi sua decisão de mudar para os Estados Unidos, o que isso significou para o crescimento da empresa, e para sua vida pessoal.
Paulo Bacchi:
Mais do que o sucesso, comemorar os 40 anos da Artefacto é homenagear o trabalho feito em equipe. É celebrar este aniversário junto com todos os colaboradores que fazem parte da nossa história. Gente que vence as dificuldades, que supera barreiras, que vibra quando abrimos uma nova loja ou lançamos uma nova coleção. É festejar ao lado de parceiros, arquitetos, designers de interiores, paisagistas e clientes. Gente que esteve e está ao nosso lado durante todo esse tempo. Nosso sucesso está baseado no trabalho em grupo, tal qual uma orquestra. Isso é o mais importante.
Fazer 40 anos é ter orgulho de conservar nosso DNA em desenvolver produtos feitos à mão, como diz o nosso nome: Artefacto. E, ao mesmo tempo, nessa jornada, de se renovar e ser reconhecida pela qualidade de nosso mobiliário. De ser uma marca brasileira, com identidade própria e padrão internacional, integrada no mundo contemporâneo.
Desde que assumi a direção da Artefacto, reservamos para esse momento de comemoração o lançamento de uma coleção 100% sob minha curadoria. Esse foi o tempo que levamos para fazer uma renovação total de nossa linha de produtos. Uma coleção essencialmente moderna, baseada nas experiências de vida que as pessoas têm: um pouco do cubismo italiano, do chique francês, da delicadeza das linhas asiáticas, tudo misturado com o nosso tempero brasileiro. Uma coleção feita para pessoas que vivem em um mundo globalizado, de gente que tem um repertório internacional e que leva essa experiência para dentro de casa. Uma coleção renovada, com design atual e novas técnicas de produção, mas que preserva a manufatura com o uso de fibras naturais, o algodão, o linho, a lã… Produtos mais elegantes, mais delicados, mais confortáveis.
Tenho orgulho de estar à frente de uma empresa brasileira que exporta mais do que produtos: nós da Artefacto vendemos estilo. Nos últimos 15 anos consolidamos nossa marca na Flórida. E isso é muito importante neste momento em que comemoramos 40 anos de história: o de levar brasilidade mundo afora. Parabéns Artefacto!