Miami: Under the Scope ft. Alicia Cervera Lamadrid, Managing Partner - Cervera Real Estate
In this episode, Miami power broker Alicia Cervera Lamadrid covers where we are in the current cycle, emerging markets, dirty money, sea level rise, and more during a candid Q&A with our host, Omar De Windt.
Alicia’s passion, sharp business acumen and personable, people-first attitude keep her among the major players in the industry. She has played a role in every Miami real estate cycle since her career began in 1980. Alicia has sold luxury high-rise condominiums across the region, helping revitalize areas including Brickell, Miami Beach’s South of Fifth neighborhood, downtown Miami and Edgewater.
Working alongside Alicia Cervera Sr., her mother and founder of the Cervera Real Estate firm, she learned the business from the ground up. After years of successfully representing Miami’s top developers, the Related Group invited Alicia and Cervera Real Estate to join forces in 2000. The result was Related Cervera Realty Services (RCRS). In just ten years, under Alicia’s leadership, the full service real estate brokerage sold over 14,600 units, representing over $6.8 billion. When the marketplace began to shift in 2008, Alicia led sales teams to close over $720 million worth of units RCRS had represented in developer sales.
In 2011, Alicia assumed the charge of Managing Partner for Cervera Real Estate, wherein she led the expansion of the company’s General Real Estate Division. This, together with her ability to exclusively represent a vast number of developer projects, has substantially contributed to the growth of the firm. Alicia continues to lead by example, servicing developer client needs while also assisting associates with individual and bulk transactions. Today, Alicia oversees over $4.5 billion of real estate sales in both pre-construction and general real estate.
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