Under the Scope ft. Craig Studnicky & Alicia Cervera Lamadrid
Dwindling new developer condo inventory paired with increasing demand has resulted in a shocking shortage of new condo inventory in Miami. Craig Studnicky, CEO of ISG World and Alicia Cervera Lamadrid, Managing Partner of Cervera Real Estate, break down this and the other the main takeaways from the recently released 2019 Miami Report: “Supply Shock.”
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As the principal and owner of the company, Craig brings a wealth of expertise in sales training and management to International Sales Group. His primary responsibilities entail recruiting and training sales associates, developing marketing strategies with clients and their teams, as well as product development.
A real estate broker for more than 25 years, Studnicky began his career in New York City as a sales associate in residential real estate for JPS Associates. In 1984, the New Jersey native founded Steven Craig Realty in Atlantic City shortly after a referendum was passed to accommodate the interest in real estate in the flourishing area. His firm became Atlantic City’s leader in real estate, cornering two thirds of the market. In 1992, Studnicky relocated to Florida to work as Director of Sales for Country Club Estates in Aventura from 1992 to 1994.
He co-founded International Sales Group and under his leadership, ISG maintains the area’s top-producing sales force. Due to his keen ability to communicate with training and sales staff, coupled with his excellent customer relationships with developers, the company has posted record real estate sales.
An avid golfer, Studnicky can be found playing, and working, on the links with clients. Studnicky is a licensed real estate broker New Jersey and Florida and holds a degree from Virginia Tech. His greatest accomplishments are his two children, Steven and Alexandra.
Alicia’s passion, sharp business acumen and personable, people-first attitude keep her among the major players in the industry. She has played a role in every Miami real estate cycle since her career began in 1980. Alicia has sold luxury high-rise condominiums across the region, helping revitalize areas including Brickell, Miami Beach’s South of Fifth neighborhood, downtown Miami and Edgewater.
Working alongside Alicia Cervera Sr., her mother and founder of the Cervera Real Estate firm, she learned the business from the ground up. After years of successfully representing Miami’s top developers, the Related Group invited Alicia and Cervera Real Estate to join forces in 2000. The result was Related Cervera Realty Services (RCRS). In just ten years, under Alicia’s leadership, the full service real estate brokerage sold over 14,600 units, representing over $6.8 billion. When the marketplace began to shift in 2008, Alicia led sales teams to close over $720 million worth of units RCRS had represented in developer sales.
In 2011, Alicia assumed the charge of Managing Partner for Cervera Real Estate, wherein she led the expansion of the company’s General Real Estate Division. This, together with her ability to exclusively represent a vast number of developer projects, has substantially contributed to the growth of the firm. Alicia continues to lead by example, servicing developer client needs while also assisting associates with individual and bulk transactions. Today, Alicia oversees over $4.5 billion of real estate sales in both pre-construction and general real estate.
Various local and national organizations have bestowed upon Alicia awards in recognition of her accomplishments. She is honorary chairman of the Master Broker’s Forum and a board member for numerous organizations, amongst them, Miami’s United Way, Miami Association of Realtors, the Miami DDA and University of Miami’s MRED+U.
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